Interior Renovation

PURELEI Store

Client: PURELEI

Architect/Designer: The Retail Performance Company

Location: Cologne, Germany

Role: General Contractor

Before & After

A direct comparison of the same interior axis, showing how the stripped-back Cologne shell was transformed into the finished PURELEI retail environment.

After - PURELEI main retail axis transformed from fit-out shell to finished store interior

Under Construction

Finished Store

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A refined retail environment with restrained precision

The PURELEI store in Cologne is conceived as a refined and minimal retail environment where architecture and furniture are intentionally reduced to their essence, allowing the jewelry to take center stage.

Defined by a warm monochromatic palette and clean architectural lines, the space creates a calm and immersive atmosphere. Soft yellow tones, natural wood flooring, and subtle lighting work together to enhance the presentation of the products, while maintaining a cohesive and elegant spatial identity.

PURELEI refined retail interior with mirrored surfaces and integrated display systems

PURELEI custom furniture and product presentation integrated into the final store architecture

General contracting for a high-end brand environment

Acting as General Contractor, Studio byCristian was responsible for the full execution of the project, ensuring precision, consistency, and high-quality delivery across all elements. The design required a meticulous approach to detailing, where simplicity demanded exactness in proportions, finishes, and alignments.

All furniture and display systems were custom-made and carefully integrated into the architecture. Floating shelves, minimal display units, and continuous mirrored surfaces were developed to create visual depth and rhythm, while maintaining a clean and unobtrusive presence.

The result is a sophisticated retail space where materiality, light, and proportion are carefully balanced, allowing the products to remain the focal point. This project reflects our ability to execute high-end retail environments where precision and restraint define the overall experience.

Execution Process

Beyond the direct comparison above, these site images document the wider build phase behind the finished store, from storefront preparation to interior fit-out and final installation works.

PURELEI storefront during fit-out in Cologne

Cologne Fit-Out

A broader view of the coordination behind the finished store

This section captures the site setup, finishing stages, and coordinated installation work that supported the final minimal retail atmosphere. Together with the comparison above, it shows both the spatial transformation and the execution discipline behind the project.